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 US NAVY SPANISH AMERICAN WAR / GREAT WHITE FLEET KNIFE or WHISTLE LANYARD US $65.00 
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 1906 USS WASHINGTON GREAT WHITE FLEET BASEBALL PHOTO US $9.85
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 1904 USS ALABAMA TR'S GREAT WHITE FLEET PHOTOGRAPH US $9.95
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 1901 BATTLESHIP OLYMPIA TR'S GREAT WHITE FLEET PHOTO US $9.95
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 WHITE FLEET PHOTO US $9.95
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 Original Photo Great White Fleet US Navy Ship, Tug Boat, Warehouses Boston US $19.99
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 Original Photo Great White Fleet US Navy Ship in Boston US $9.99
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White Fleet
Skytyping Your Advertising Message
The sky itself has been a successful surface on which to advertise in unique ways. Two of these methods are banner ads and skywriting. A banner ad is a streamer or billboard that is pulled behind an airplane or helicopter over a mass of people. Skywriting contains no printed material but is a message written in smoke against the sky.
How does Skywriting work? A paraffin oil is injected into the exhaust of the airplane at controlled times, causing a white smoke to form. As the plane flies in various formations turning on the oil spray, letters of a message are formed. The letters are formed from 7000 to 17,000 feet up, and are at times a mile tall.
A unique form of skywriting is called, among other things, skytyping. Five or six planes fly in unison over the selected area. A computer on the lead plane decides when each plane is to make smoke and for how long. The result is a series of dashes in a straight line. When viewed from the ground, these dots or dashes of smoke together form parts of letters and eventually an entire word or sentence, much like the dots on a computer screen form a word or picture.
Skywriting and skytyping each have their pluses and minuses. One advantage to skytyping is that the message is made much quicker. A skywriting pilot can form a letter in 60 to 90 seconds while only a few seconds are needed with skytyping. This means the entire message is still visible for several minutes after it is finished. The length of time needed for skywriting means the first letters probably have drifted away by the time the message is finished.
Skywriting demands a skilled pilot who can maneuver a plane in every direction. He must also be somewhat of an artist to make the message uniform so it can be read. The skytyping pilots only need to fly in a straight line. The computer does all the deciding when to make the white smoke.
On the other hand, skywriting can be done with one or two planes which is much cheaper than hiring a whole fleet of planes to make one message. Geico insurance is famous for the skytyping messages, forming their name with dotted lines in the sky.
But both of these have advantages in common. First, the white smoke is environmentally friendly. The paraffin smoke leaves no lasting problems. Second, preparing a message is simple. No printing or design is really needed. With skywriting, the pilot must plan how he will form the letters backwards, since he is working from the top. The computer is programmed to do the work in skytyping. But with both the message can be in the air in a short time and can be repeated or changed as time and money permit.
Skywriting and typing have another advantage in common with aerial advertising. All use the canvas of the sky to present their offer to a large attentive audience without competition. The skywriting cost per new customer reached has proven to be well worth the expense.
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